A pathway built around two practical questions: how can a business reach more suitable customers, and what should it organise before scaling or discussing investment? We start with the current activity and available evidence, then prioritise experiments and progress measures.
Who is this for?
- Projects that have tested a product or service and want better customer access.
- Business owners who need to prioritise growth rather than increase spending without measurement.
- Teams preparing for partnership or funding discussions.
- Businesses exploring a new market or distribution channel.
Market access
This area focuses on the most relevant customer, the problem they will pay to solve and the value that differentiates the offer. We review messages, communication and sales channels and the customer journey, then identify limited experiments before expanding expenditure.
Work may cover customer segment comparisons, value proposition tests, a sales journey review or distribution partnerships. Export discussions begin with product readiness, operating capacity and the target market, followed by identifying areas requiring specialist input.
Investment readiness
Readiness begins with a clear business, rather than attractive slides alone. We examine the problem, customer, solution, revenue model, costs, assumptions and available usage or sales evidence. We then organise the founder’s account of the project, its needs and the next step it seeks to resource.
The proposed work can include a pitch structure, information gaps, relevant metrics and a clearer link between resource use and intended outcomes. Investment decisions remain independent; introductions and meetings depend on the programme and available opportunities.
Possible agreed outputs
- A readiness summary, gaps and priorities.
- Customer segments, channels and messages to test.
- An experiment plan with measures and agreed review points.
- A pitch outline and supporting information checklist.
- Next steps linked to results rather than activity volume.
How we work together
We begin with your project overview, stage and main challenge. We then clarify scope, available information, outputs and responsibilities. During delivery we review experiments and measures and adjust priorities according to learning. At the end we summarise what to continue, change or test next.
What to prepare
Bring a short business description, target customer, work already tested and the main growth obstacle. If sales, usage or cost figures exist, describe what information is available; there is no need to send confidential material or customer records in an introductory message.
Finding the right Oricon Venture pathway
A case may begin in the Business Clinic for diagnosis or in Business Accelerators when the project is ready for growth work. Training may support team capability needs. Fit, dates, format and support scope are clarified when reviewing your request.