A pathway for ideas and early-stage projects, focused on understanding the problem and customer, testing a solution and developing the business model before expanding execution.
Programme structure in the project plan
The plan envisages a 12-week incubation programme. Final schedules and participation requirements are announced when each cohort opens.
- Discovery: define the problem and customer.
- Validation: interviews and assumption testing.
- Business model: value, revenue and costs.
- MVP: build an initial testable solution.
- Go-to-market: test channels and messaging.
- Operations: roles and core processes.
- Finance: needs, costs and cash flow.
- Launch: review learning and next steps.
Intended outputs
A clearer problem and customer definition, a record of experiments and learning, an evolving business model, an appropriate prototype and a practical launch or further-validation plan.
Getting started
Share the idea, team and what you have already tried. Fit and participation commitments are reviewed before joining. Admission does not automatically provide funding, investment or legal company incorporation.
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Problem definition and target customers
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Value proposition and business model
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Prototype and market testing plan
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An initial business model to refine
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A plan to test the idea and gather feedback
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Priorities for product or service development
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Tell us about your project
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Find your path
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Move forward with a plan
Send a short overview of your project, its stage and your main challenge. We review the request to discuss fit, scope and next steps. Dates, fees and participation details depend on the available service or programme.
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